I’ve spent my career building businesses.
Now I’m building one of my own.

For 16 years, I built my career inside a Fortune 50 company, learning how revenue grows, teams perform, leaders develop, customers stay, and businesses operate at scale.
Then my life changed.
Today, I’m a business owner, advisor, wife, and mom building the next chapter of my own life while helping other accomplished women build theirs.
And I’ve learned something important: being exceptional at what you do and knowing how to build the business around it are two very different things.
Business was my career long before it became my company.
I spent 16 years at Verizon, including nine years leading sales and business teams and ultimately serving as Director of Small Business Sales.
I led people. Developed leaders. Managed performance. Built sales strategies. Worked through operational challenges. Served small-business customers. Made difficult decisions. And learned what happens when revenue, operations, leadership, and customer experience either work together or don’t.
- 16Years
- Fortune 50 experience
- 9Years
- Leading sales & business teams
- 30
- Small Business Account Managers led
- 5
- Senior Managers coached and developed
For the first time in 16 years, I wasn’t building someone else’s business.
After 16 years with the same company, my corporate chapter ended.
And suddenly, I had the opportunity to ask a question I hadn’t had to answer in a very long time: What do I want to build now?
I had spent years helping teams perform, businesses grow, and leaders become stronger. Now I had to take everything I knew and build something of my own.
And just like the owners I work with, I discovered that knowing business and owning one are not exactly the same thing.
I built offers. Changed them. Tried ideas. Let some go. Worked through positioning, pricing, systems, sales, technology, and all the decisions that suddenly belonged to me.
I learned entrepreneurship from the other side of the table.
Domonique Downing · Business Advisor

Then I became someone’s mom.
Becoming a mother changed the way I think about ambition.
It didn’t make me want less. It made me more intentional about what “more” should cost.
I still want to build something meaningful. I still care deeply about growth, excellence, wealth, leadership, and impact. But I don’t believe success should require every available piece of your life.
And I know I’m not the only accomplished woman asking: How do I keep building without losing myself inside what I’m building?
Your expertise got you here.
You shouldn’t have to become an expert in everything else, too.
I work with established service business owners who’ve built successful businesses around what they know.
Doctors. Therapists. Consultants. Attorneys. Agency owners. Former corporate leaders. Owners whose talent created opportunity and whose expertise became something bigger than themselves.
And somewhere along the way, they became responsible not only for doing exceptional work but also for running the entire business around it.
You bring the expertise in your work. I bring the business lens. Together, we strengthen what’s around it.
The business is a system, not a collection of problems.
Over my career, I’ve learned that revenue, operations, leadership, and customer experience don’t operate independently.
A revenue problem can actually be an operations problem. An operations problem can actually be a leadership problem. A customer experience problem can become a revenue problem.
That’s why I created the YoU.nified Business Framework™. It gives us a way to look at the whole business, understand what’s really happening, and decide what deserves attention first.
Explore How I Work“I don’t believe accomplished women need to become less ambitious. I believe we need to build businesses that can carry more of the ambition with us.”
Build something meaningful. Lead it well. And leave room for the life you’re building alongside it.
You know your expertise.
Let’s look at the business behind it.
The Business Clarity Assessment, powered by the Founder Operating Index™, helps you step outside the day-to-day and look at how your business is actually operating across Revenue Growth, Operations, Leadership, and Customer Experience.
20 core questions + a short reality check. About 5 minutes.
After you receive your results, you’ll have the option to book a Founder Operating Review™ with me to talk through what they reveal about your business.